As in the last two years, the Politecnico di Milano and consequently the International Master in Sport Design and Management were partners of “Progetto Talento”, one of FIDAL’s best initiatives. The course was aimed at young and talented athletes from FIDAL Lombardia aged between 15 and 23. Through meeting with experts in the field, Progetto Talento aims to prepare young athletes for their first international experiences and, in the national team, to achieve the skills to create interactions with social media and manage the relationship between managers and sponsors. Present for us were Emilio Faroldi, Vice Rector Politecnico di Milano and SD&M Master Director, and Marta Cognigni, researcher Politecnico di Milano.